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Ad Tech Data Consultant

  • Aantal Uren: 36 - 40 uur
  • Lokatie: Amsterdam, Noord-Holland

Your challenge 
Can you help us in our journey in transforming our organization into a digital company? To enable and accelerate the transformation into a digital company, we have identified a number of key capabilities to form the foundation of a Digital Transformation program with the aim to drive digital consistency and expertise across the organization. We are looking for a hands-on professional with technical data management skills in the area of digital media systems (Ad Server, DSP) and data platforms (DMP, Adobe Analytics, Data Lake, attribution tooling). This role requires a deep technical understanding of the media ecosystem and data flows within a global digital ecosystem.

Your responsibilities

  • You will support the global media team in building a strong advertising data infrastructure, building processes and alert mechanisms that safeguard data quality through the existing components of the ad stack chain (Ad Server, Meta-DSP, Ad Verification) including data streams into the different Analytics platforms (Adobe Analytics, Krux DMP, Hadoop, QlikView).
  • You work closely with the cross-channel performance team, ad-ops and agency partners to validate media data and streamline validation processes where possible, minimizing data issues in cross-channel digital media reporting.
  • Additionally, you educate the analyst community in getting new ad performance insights by training in the different tools from an analyst perspective.
  • As privacy is an important element of data handling, you support the media team with privacy impact assessments and related recommendations when needed.
  • Act as a single point of contact for all digital media related data questions.
  • Support in evaluating attribution tooling for this company.

Your team
As a part of the Group, the Global Brand, Communications and Digital team is responsible for building, promoting and protecting the company brand. You will work in a dynamic team that is dedicated to transforming this company into a world-class digital organization in close collaboration with our businesses and markets globally. Within the Global Brand, Communications and Digital team you will be part of the Global Media team that is responsible to enable markets to activate high performing media campaigns. You will report to the Global Capability Lead Search Marketing and be based in Amsterdam, The Netherlands.

Looking for
We are looking for a skilled digital professional with the following profile:

  • A Master degree preferably in marketing business or economics;
  • Minimum 3 years of experience in web analytics;
  • Strong analytical skills;
  • Excellent communication skills, fluent in English + Dutch (speaking and writing skills) and strong influencing skills;
  • Strong technical experience with building connections between advertising tools and integrating ad stack data (Ad Server, Search Bid Manager, DSP, DMP, Analytics);
  • Experience with the DoubleClick suite (DCM/DS/DBM), especially from a data integration and technical setup angle;
  • Strong experience with Adobe Analytics;
  • Technical experience with connecting DMPs with DSPs and other buying solutions;
  • Experience in technically implementing a DSP is a plus;
  • Experience in ad ops related tasks such as tag management and taxonomy management;
  • Understanding of privacy legislations and GDPR;
  • Ability to zoom in into Analytics details to find root causes, and zoom out to communicate detailed findings in an understandable way to business stakeholders;
  • Strong Excel skills;
  • Experience in communicating up findings to senior audiences through Powerpoint;
  • Excellent understanding of advertising landscape (in particular Display and Programmatic advertising), and good understanding of digital metrics and KPI's;
  • Experience with educating / training a community;
  • Experience with presenting, reporting and translating business objectives into metrics and measurement programs such as building dashboards and/or scorecards.

Extra information:
The profile we are looking for is someone who can quickly pinpoint and solve ad tech related data issues, and from a technical angle can provide solutions. Here’s some questions that the person should be able to tackle: 

• ‘Programmatic and Display cost data is missing in my cross-channel report. Solve it’. 
• ‘DoubleClick campaign level data is not coming back in Adobe Analytics. I need this data to come in Adobe. Solve it’. 
• ‘Apple changed to ITP – what are the consequences for our channels? What concrete solutions are there to mitigate?
Please action, I am losing conversions’. 
• ‘I see a huge drop in display in my cross-channel report. Is there somewhere an analytics issue or is this for real’. 
• ‘Why am I missing conversion data in my report?’ 
• ‘In order to target audiences, do I need to connect the DMP to DoubleClick?’ 
• ​‘If so, how does the technical data connection look like?’ 
• Do I need log level data to fuel my DMP? How does the data architecture look like with programmatic, social, paid search,
display and CRM connected?’ 
• ‘I monitor all my channels on a daily basis through a web-based Qlikview dashboard. To make the right optimization decisions I want to see cost data and ROAS data of all my channels in this cross-channel Qlikview reporting. Currently I don’t have my programmatic (multiple DSPs) and display cost data in here. Solve it.’ 
• ‘There’s frequently data issues in my cross-channel Qlikview dashboard. What are you doing to guard data quality?
Please ensure data quality – these ongoing data issues are unacceptable. Please implement solutions that warrant a better data quality’. 
• ‘The agency is sometimes still making campaign naming and tracking code mistakes despite our clearly communicated taxonomy.
This needs to improve, solve it’. 
• ‘Can we get an updated view of the data architecture of the ad stack’. 
• ‘We are now able to track sales data directly at etailers. Can you build the infrastructure so our agencies can optimize to etailer sales’. 
• ‘We want to be able to shift activation budgets to those channels that perform best, using a data driven attribution model and taking into account ROI of all channels (including cost data). Build this for us’. 
• ‘Can you help me with GBPR cookie validations? We can’t afford to be not compliant!’.